We're a sustainability consultancy led by Hugh St Aubyn, drawing on his multifaceted expertise and experience working across sectors — including sustainability management for St Aubyn Estates.

Our distinctive process balances a supportive, people-focused approach with analytical and strategic expertise. Discover more about our work and approach to sustainability, in Hugh's own words.

Sustainability caption © Photographer Name

‘St Aubyn Estates is a diverse enterprise, spanning agriculture, tourism, retail, hospitality, construction and heritage. In my time as sustainability manager I led the implementation of an integrated Environmental Management System (EMS) at Green Dragon level 5/ISO 14001 to drive environmental improvement and achieve accreditation for six of our businesses. The business made a 40% reduction in scope 1 and 2 emissions and developed scope 3 baselines and carbon reduction plans.

Local procurement’s become a priority, and the sustainability messaging is connecting with customers and visitors. As a team we built lasting relationships in the local community through collaborative environmental projects. 
The work started by reframing problems and resolutions — I spoke to everyone 
to fully understand the real issues. 
When you create an EMS you start with specifics — implementing registers and assessment and monitoring systems, but eventually you get to see the system working as a whole, with positive feedback loops. Seeing everything come together makes me incredibly proud.’

Local procurement’s become a priority, and the sustainability messaging is connecting with customers and visitors. As a team we built lasting relationships 
in the local community through collaborative environmental projects.
Hugh St Aubyn
Sustainability caption © Photographer Name

I believe businesses have the potential to be braver in this space — so many interesting things have happened when I've worked with others.
Hugh St Aubyn, Founder Re:Now

‘Relationship development is crucial — I’ve become expert in keeping complex projects on track while balancing the aims and approaches of multiple stakeholders at once, designing initiatives with clear objectives and metrics. I’ve worked with many different organisations, particularly charities, including a charitable foundation. 
I chaired the Cornwall National Landscape Trust, an environmental charity with many different stakeholders, and wrote a research paper for Exeter University on best practices for multi-stakeholder social responsibility initiatives. 
I believe businesses have the potential to be braver in this space — so many interesting things have happened when I’ve worked with others. Collaborative projects offer innovative ways to deliver shared value to a whole range of businesses and organizations; create relationships in your local community; and make an impact on your industry. 
They also make for compelling stories 
to share.’

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‘Making Space for Sand’ is one of my favourite multi-stakeholder initiatives for St Aubyn Estates — a collaboration with Plymouth University, Cornwall Wildlife Trust, Cornwall Council and local volunteers to gather a range of environmental data to understand how the dunes were shifting. Led by the data, areas of the dunes have been fenced off, and a local marine group volunteers to remove invasive species and replant marram grass, restoring the habitat. Projects like this engage the community and visitors, and show that the business really cares about the environment.’

Visit project:

Projects like this engage the community and visitors, and show that the business really cares about the environment.
Hugh St Aubyn, Founder Re:Now
Sustainability caption © Photographer Name